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Google reviews · Review link

QR code for Google reviews

Happy customers scan and go straight to reviewing your business, instead of having to look you up on Google first. With a “Review us” frame and your logo, for the counter, table stands and business cards. Free, no sign-up and in print quality.

  • No registration
  • No cookies
  • No upload
  • Valid forever

Last updated:

Table card on a café counter with a QR code and the frame “Review us”, next to a card terminal and a cappuccino
Illustrative image, AI-generated. The code on the card is real and leads to this page.

Your review code

Paste the review link from your Google Business Profile. Frame, logo and colours are ready just below.

You’ll find the link in your Google Business Profile under “Read reviews” and then “Get more reviews”. Copy it and paste it here.

Preview

Fill in at least one field on the left and your QR code appears right here.

Use SVG, PDF or EPS for print. These vector files stay sharp at any size.

Logo, frame and colours

PNG, JPG, SVG or WebP, up to 2 MB. The file stays on your device, it is not uploaded.

Higher levels survive scratches and logos but make the pattern denser.

The light border is part of the code. Below 4 modules you are asking for trouble.

Encoded content

          

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How it works

Three steps to more reviews

  1. Copy the review link

    Open your Business Profile and choose “Read reviews” and then “Get more reviews”. That’s where you’ll find the link to copy. This is how Google describes it in its help for businesses.

  2. Design the code

    Paste the link, choose a frame with “Review us” and, if you like, put your logo in the centre. With a logo, error correction switches to the highest level by itself.

  3. Put it up and test it

    As PDF or SVG for stands, counter signs and business cards. Scan it once yourself first: if it opens the page for reviewing your business, the link is right.

Uses

Where customers like to leave a review

Counter and till

The moment after paying is the best one. A stand next to the card terminal catches the eye without you having to ask.

Restaurant or café table

Next to the menu or in the bill folder. Happy guests write their review right there at the table, while the impression is still fresh.

Business cards and appointment cards

For a practice, salon or trade business: on the back of the business card or on the card with the next appointment.

Receipts and invoices

Google itself suggests putting the link on receipts. On a trade business’s invoice, a small code fits next to the bank details.

Holiday flat and hotel room

In the guest folder or on a farewell card. Many guests only write their review once they’re home, and the photo of the code on their phone reminds them.

Delivery and installation

On the delivery note or a small card that stays with the customer after installation. The code is still there a week later, when the customer is still happy with the new kitchen.

What the code contains

The link to your review page

The code contains only the link Google gives you for sharing in your Business Profile. Here’s what matters:

The right link
Use the link from “Get more reviews”, not the address of your listing in Google Maps. The map link only shows the listing, and the customer first has to look for the review button.
Short with a coarse pattern
A review link has around 40 characters. That gives a coarse pattern with 29 modules per side, 37 with a logo. On a business card, a side length of 2.3 cm is enough, 3 cm with a logo.
A frame with a request
“Review us” in the frame says what the code is for. You can change the text as you like, up to 24 characters, for example to “How did we do?”
No detour
The link sits in the pattern and doesn’t go through our server. The code works as long as Google doesn’t change the link to your profile.

Google doesn’t allow anything in return for reviews: no discount, no free drink, no entry into a prize draw. Google also explicitly forbids selectively asking only happy customers for a review. One code for everyone, with no conditions, keeps to these rules.

In practice

What brings in more reviews

Add a sentence

A code on its own catches the eye, a sentence next to it does more: “Did you enjoy your visit? We’d be glad if you left us a review.” What matters is that all customers get the same request, not just the happy ones.

Print it large enough

On the counter, scanned from half a metre, a review link needs a side length of just under 6 cm, or just over 7 cm with a logo. A poster in the shop window needs correspondingly more. The size calculator in the guide gives you the value for your distance.

Replying is part of it

Asking for reviews means reading them too. A short, friendly reply to every review, especially the critical ones, tells future customers more than one extra star in your average rating.

Google offers a code too

In your Business Profile, you can save a QR code for reviews yourself on a computer, as an image. For print, a vector file is better: here the same link becomes an SVG, PDF or EPS, with a frame, your logo and your colours.

Good to know

Questions about the review code

How big for the counter and business cards?

The size calculator in the guide gives the right side length for every reading distance, from the business card to the shop window.

To the size calculator
Where do I find the link for Google reviews?

In your Google Business Profile: choose “Read reviews”, then “Get more reviews”. That’s where you copy the link. Then paste it into the generator above.

Can I give a discount in return for a review?

No. Google explicitly forbids anything in return for reviews, including discounts, free items or entry into a prize draw. If you break the rules, Google can remove reviews and restrict your Business Profile.

Can I ask only happy customers for a review?

No. Google forbids selectively collecting only positive reviews or preventing critical ones. Put the code up where everyone can see it and ask all customers in the same way.

Do my customers need a Google account?

To write a review, yes. On most Android phones people are signed in anyway; on an iPhone, Google asks them to sign in the first time. Anyone can read reviews without an account.

Why not just use Google’s own QR code?

You can. Google offers it in the Business Profile as an image to save on a computer. For stands and signs, a vector file is better because it stays sharp at any size. Here you get the same link as SVG, PDF or EPS, with a frame, your logo and your colours.

How big does the review code need to be on a business card?

A business card is scanned from about 20 cm. A review link then needs a side length of 2.3 cm, 3 cm with a logo, plus a light border all round in each case. No code should be smaller than 2 cm.

Does the code still work if we move?

The link belongs to your Business Profile, not to your address. If you move and change the address in the same profile, the profile stays the same. Still, scan the code once after the move to be on the safe side.